Podcasts · Do Small Business Like a Big Boss Podcast
PR for Small Business: Why Hyperlocal Beats Forbes
· 47 min
Episode PR for Small Business: Why Hyperlocal Beats Forbes
In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill sits down with Nicole Blake Baxter, founder of The Blake Agency, to discuss how small businesses can use public relations (PR) to build visibility, credibility, and stronger audience connections.
With over 20 years of experience, Nicole shares how to create an effective PR strategy without a big budget, why local media coverage matters, and how entrepreneurs can build their digital presence.
🎧 What You’ll Learn:
• The difference between PR and marketing • Why local media coverage can be valuable • How to approach sales through storytelling • How to pitch articles to trade publications • How earned, paid, and owned media work together • How to start building your PR strategy
⏱️ Episode Timestamps: 00:43 – Introducing Nicole Blake Baxter 00:46 – PR vs. marketing 03:00 – Her music industry experience 07:29 – Starting her own agency 13:48 – Business partnerships and exit plans 18:50 – Landing her first clients 20:07 – Storytelling and sales 26:52 – Why she turns down short-term campaigns 28:31 – Local press vs. Forbes 33:01 – Building your digital footprint 34:47 – Pitching trade publications 39:50 – Getting started with PR 40:42 – Earned, paid, and owned media 44:50 – Finding The Blake Agency
👤 About the Guest: Nicole Blake Baxter is the founder and managing director of The Blake Agency, an Atlanta-based public relations firm serving clients nationwide. She has over 20 years of PR experience, beginning her career at Island Def Jam before launching her own agency.
🚀 Make Your Business Official! Join Aisha’s FREE weekly webinar to learn how to build, brand, and strengthen your business.
👉 Register: https://www.igotnext.co/training
👉 Get Your FREE Legal Guide: https://smallbizzlegalguide.com
🔗 Stay Connected with Sedgwick Andrews: https://linktr.ee/Sedgwick_Andrews_LC
Podcast Mantra: Build the dream messy, build it scared, just don’t build it small.
If you enjoyed this episode, subscribe, download, and share it with another business owner! 🎧
Transcript
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.