Podcasts · Policy for Normal People™
Who Sets the Rules for AI? A chat w/Benjamin Rifkin, Founder of SnowdriftCO
· 53 min · S1 E1
Episode Who Sets the Rules for AI? A chat w/Benjamin Rifkin, Founder of SnowdriftCO
AI is changing how we search, what we see, and how businesses get found. So, does that mean Google and SEO no longer matter? How can policymakers, users, and business leaders work together to protect communities while embracing the benefits and possibilities of AI and this new age of digital marketing to ensure prosperity and the well-being of people at the same time?
In this episode of Policy for Normal People, Christy Amada talks with Benjamin Rifkin, founder of Snowdrift, about how businesses can use AI responsibly without abandoning the fundamentals of search, SEO, and authentic communication. They also tackle the bigger policy questions surrounding AI: who should set the rules, how much regulation is appropriate, and how we balance innovation with responsibility.
A practical conversation about AI, business visibility, and the policies shaping the rapidly changing digital world.
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