You’ve Been Lied to About Food
· 1 h 15 min · S2 E1
Episode You’ve Been Lied to About Food
Why do we crave certain foods… even when we know they don’t make us feel good? In this eye-opening conversation, Sophie Morris shares how a life-changing illness at 16 shaped her relationship with health — and led her to expose what’s really happening inside our food system. We explore ultra- processed foods, behaviour change, food marketing psychology and why awareness is the first step to better physical and mental health.
This episode covers:
• How food affects mood, energy and mental health • The psychology behind cravings and “addictive” foods • The real problem with ultra-processed foods • Why reading ingredients changes behaviour • The truth about food labels & marketing claims • Empowerment vs fear around nutrition • Small habit changes that actually stick
This conversation is about more than food — it’s about empowerment, self-awareness, and how small changes can create massive transformation.
Connect with Sophie
Connect with Brian
⬛ Get FREE access to Brian’s online courses
⬛ Buy Brian’s memoir, Bonus Time
⬛ Follow Brian on Instagram
⬛ Follow Brian on LinkedIn
Sponsors: Founded by the Fabulous Pharmacist, Laura Dowling, I'm delighted to partner with Fabuwellness, a company dedicated to empowering your health with science-led, nature-inspired supplements.
We're also delighted to continue our partnership with The Kyne Foundation, with whom I'm closely collaborating on a special project that aligns with our joint mission to nurture youth well-being in Ireland.
Chapters
00:00 — The story that changed Sophie’s life forever 01:10 — Diagnosed at 16: the illness that reshaped her future 05:30 — Rebuilding confidence after identity collapse 07:45 — Launching a business during economic chaos 12:30 — Failure, shame and learning to keep going 18:00 — The social media explosion no one expected 23:00 — Why millions connect with her message 28:30 — The truth about ultra-processed foods 33:30 — Sponsor message 36:00 — Why awareness alone doesn’t change behaviour 44:00 — Handling trolls, backlash & online pressure 52:00 — The psychology behind food addiction 58:00 — Why local producers matter more than you think 1:04:50 — The biggest mistake people make about food 1:11:00 — Simple daily swaps that actually work 1:14:00 — Gratitude, perspective & what really matters
Keywords: Ultra-processed foods, food psychology, nutrition behaviour change, mental health and diet, food addiction science, healthy habits that stick, ingredient labels explained, sustainable eating habits, energy and diet connection
Links in the notes 5
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.