Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams
· 1 h 23 min · Episode 66
Episode Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams
Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.
In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.
What we cover:
• Staying relevant in the ever evolving world of social media • Adapting to training and lifestyle with Endemetriosis • The journey of how WeGlow started • Stef’s evolving relationship with social media • Building business for an exit • Balancing pregnancy with career & business
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Stef Williams
02:01 Early Instagram Fitness Era
06:34 Branching Beyond Workouts
12:27 Endometriosis and Body Pressures
18:45 From Creator to Founder
23:53 Building Teams and Hiring Lessons
30:17 Product Business Hard Lessons
38:09 Why Subscription Business Models Win
43:43 WeGlow Vision and Women’s Health
45:15 Cycle Syncing Workouts
51:29 Building A Brand Beyond You
55:47 Pregnancy Pressures
01:10:59 Trust Your Gut When Hiring
01:13:37 Dream Collabs And Mentors
01:19:16 Stef’s Dream Lunch
Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.
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Instagram: https://www.instagram.com/stef.williams/
TikTok: https://www.tiktok.com/@stefanie_williams
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