Behind Space NK's Viral Miami Influencer Trip
· 56 min · Episode 79
Episode Behind Space NK's Viral Miami Influencer Trip
The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.
In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.
In this episode, we cover:
• How Space NK planned and executed the viral Miami Summer Trip • Building the perfect guestlist • Selecting and integrating brand partnerships • Myth-busting the influencer trip rumors • Measurement and impact metrics
We Are Ladies Who Launch!
CHAPTERS
00:00 The Space NK Miami Trip That Went Viral
01:59 Setting Campaign Goals
03:26 Selecting The Guest List
07:41 Myth Busting The Trip
10:01 Partner Brands And Activations
17:00 Creative Freedom Vs KPIs
24:30 Measuring Success With EMV
28:58 EMV Vs Sales
30:07 Top Brands And Halo Moments
31:28 Addressing Media Backlash
33:52 Space NK’s PR Team
37:00 Next Years Campaign Plans
43:14 Beauty Is Democratic
48:12 What To Repeat & Refine
50:44 PR Campaign Do’s & Don’ts
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