The Jane Birkin Moment That Changed Everything | Behind Building Sellier
· 49 min · Episode 82
Episode The Jane Birkin Moment That Changed Everything | Behind Building Sellier
In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.
She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.
In this episode, we cover:
• How Hanushka transitioned from Law to luxury retail • Building luxury handbag retailer, Selier • Behind the Jane Birkin auction • Effectively growing a business through social media • Benefits of the Sellier x Flannels partnership • What people are getting wrong about entrepreneurship • Introducing JUICE and taboos around feminine hygiene
Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Hanushka
03:24 Building Sellier
09:10 Creating Virality on Social
14:12 Behind The Jane Birkin Auction
20:50 Viral Marketing Playbook
25:21 Behind The Flannels Partnership Expansion
28:00 Navigating Motherhood & Ambition
31:25 Introducing JUICE
33:09 Handling Business Criticism
37:58 Redefining Success
40:18 Embrace The Cringe
41:22 Rocket Round Advice
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FOLLOW HANUSHKA
Hanushka’s Instagram: https://www.instagram.com/hanushkaa/
Sellier: https://www.instagram.com/sellierknightsbridge/
JUICE: https://www.instagram.com/wearejuicers/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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