Making Art in a Tough Market with Hilde Lynn Helphenstein (Jerry Gogosian)
· 50 min · S7 E81
Episode Making Art in a Tough Market with Hilde Lynn Helphenstein (Jerry Gogosian)
In today’s episode, I’m talking with Hilde Lynn Helphenstein, the mind behind Jerry Gogosian, about the current state of the art market and the realities artists are facing right now. We discuss the recent market correction, how quickly prices can rise and fall, and what that means for artists whose work becomes tied to hype cycles. Hilde talks openly about dramatic price fluctuations, pricing as an emerging artist and why artists should build lives that support their practice, not the other way around.
We also cover Hilde's thoughts on the unexpected careers people can discover when they step outside the art world, and the false pressure to measure success solely through big-name galleries or institutions. Hilde shares what she would do if she were an emerging artist starting out in 2026, from keeping living costs low to prioritising making the work itself.
Resources & Links
You can find Hilde’s substack here, website here and on instagram as Jerry Gogosian here
You can find the podcast instagram here
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Mentioned in the show:
Magnus Resch
David Sedaris
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