Podcasts · Cycle World Podcast
The SECRETS of how ROYAL-ENFIELD is TAKING OVER the WORLD!
· 56 min · S2 E9
Episode The SECRETS of how ROYAL-ENFIELD is TAKING OVER the WORLD!
Indian motorcycle brand Royal Enfield went from selling 45,000 units in 2007 to nearly 1 million in 2024! How did this formerly British motorcycle company get to India in the first place, and how did it go from quirky vintage motorcycles to a global middleweight motorcycle phenomenon? Join Kevin Cameron and Mark Hoyer as they discuss the strategic growth of the brand and the person behind it all.
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