Podcasts · BigDeal

Sales Expert: #1 Secret to Master Negotiating | Shelby Sapp

· 1 h 27 min

Episode Sales Expert: #1 Secret to Master Negotiating | Shelby Sapp

0:00 1:27:00

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

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What if the skill that changes everything isn't marketing, networking, or even hard work? What if it's just learning how to shut up and listen? Sales isn't manipulation. It's communication with intent. And the people who master it never go broke.

Shelby Sapp went from knocking doors at 18 to training tens of thousands of closers who now pull in $20K to $60K a month. She built her foundation in door to door pest control, got the cops called on her, had water thrown in her face, and came out with skin so thick that internet hate doesn't even register. Now she teaches women how to sell luxury, close rich people, and never discount their worth. In this conversation, she breaks down the exact frameworks, tonality shifts, body language cues, and objection killing strategies that separate amateurs from killers.

You'll learn:

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Why door to door sales builds thicker skin than any other job on the planet

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The 80/20 rule that flips every sales conversation and why you should be talking less

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The three question framework: probing, provoking, and future state questions that close deals

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Why you should never outshine the master and how to dress when selling women vs men

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The door frame reset that removes physical objections in real time

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Why networking is a trap and building yourself beats begging for connections every time

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How to sell luxury clients without dropping your price and why rich people test you

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Live rapid fire objection responses to every no you've ever heard

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The four rules to change your life: delusional goals, work ethic, consistency, and urgency

The best closers aren't chasing new leads, they're compounding on existing relationships. Newsletter growth works the same way: own the relationship, don’t rent attention. That’s why creators are switching to beehiiv → https://beehiiv.link/8e4jqq

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(00:00:00) Introduction (00:00:25) The Thick Skin Factory: Why Door-to-Door Sales Built My Foundation (00:10:51) Shut Up and Listen: The 80-20 Rule That Closes Deals (00:11:52) The Three Question Framework: Probing, Provoking, and Future State (00:13:33) Never Outshine the Master: The Dress Code for Selling Women vs Men (00:25:12) The Door Frame Reset: Removing Physical Objections in Real Time (00:28:42) Networking Is a Trap: Why Building Yourself Beats Begging for Connections (00:33:26) Communication Is Currency: How Sales Makes You Wealthy (01:16:16) Selling Luxury: How to Close Rich People Without Dropping Your Price (01:13:12) The Objection Killing Spree: Live Rapid-Fire Responses to Every No (01:22:19) Four Rules to Change Your Life: Delusional Goals, Work Ethic, Consistency, and Urgency

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