Podcasts · Unscripted with Raygan
The Pricing Mistake That Kills Creative Businesses | Daniel Ampofo
· 1 h 22 min · S4 E7
Episode The Pricing Mistake That Kills Creative Businesses | Daniel Ampofo
In this episode of Unscripted with Raygan, we sit with Daniel Ampofo, a creative entrepreneur, founder, and creative leader behind DexGhana and ThirdLaw, with 10+ years of experience in building teams, systems, and events that have been the foundation for various creative communities. After speaking for over an hour, Daniel shared his experience in building a design business that lasts. This conversation is for any creative who wants to scale their craft into a real business.In this conversation, we cover:1. Creative entrepreneurship vs freelancing - why you should build systems, not just survive on gigs.2. How to price and package your work - base prices, overheads, and when to add margin.3. The data and habits that let you find repeatable clients.4. The importance of client transparency in a bid to avoid needless friction and build trust5. AI and Africa’s design future - why we must feed AI African data or risk losing our design voice.6. Portfolio & consistency - why many talented creatives hide their best work when things get comfortable.7. Leadership lessons - people skills, diagnosing intentions, and seeking discomfort.Simply put, if you want a clearer path to pricing, finding clients as a creative, and scaling to a sustainable business, this episode is full of actionable and practical advice that you can apply immediately.Register for the 2026 dEX Design Conference: https://conference.dexghana.org/2026-2/Every Wednesday, we bring you stories from the people shaping Ghana’s future in business, culture, and life. Join us every Wednesday and subscribe if you haven't alreadySupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH DANIEL AMPOFOLinkedIn: https://www.linkedin.com/in/iamdanielampofo/Instagram: https://www.instagram.com/iamdanielampofo/X: http://x.com/iamdanielampofoCONNECT WITH RAYGAN:Instagram - https://www.instagram.com/rayganofficialTwitter - https://twitter.com/rayganofficialLinkedIn - https://www.linkedin.com/in/reaganmarfo/Tiktok - https://www.tiktok.com/@rayganofficial?_t=ZM-8tHBftDyYdx&_r=1🎵 Music in this video is from Epidemic Sound: Sign up: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!
Transcript
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