Podcasts · Coffeez with Joe Shalaby
Burn the Ships: Bankruptcy, Comebacks & Building LeadHackers ft. Alex Machuca
· 29 min · S2 E30
Episode Burn the Ships: Bankruptcy, Comebacks & Building LeadHackers ft. Alex Machuca
In this episode of Coffeez for Closers, we sit down with Alex Machuca—founder of LeadHackers, branding advisor, and proof that true builders never stop building.
From scaling a startup to $500K/month… to bankruptcy… to calling every single customer and rebuilding trust from scratch—Alex’s story is a masterclass in grit, integrity, and relentlessness.
We talk about:
• Losing it all—and why he owned it anyway
• Rebuilding from $2,000 and a $2K course
• Working 18-hour days and loving every second
• Imposter syndrome in the big leagues
• Why delegation saved his business
• Lead gen, brand building, and being a first-time father
One of the rawest, realest convos yet—with a builder who refuses to quit.
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