Podcasts · Business of Sport

Carlos Brathwaite: How do you Save West Indies Cricket (Ep143)

· 1 h 23 min

Episode Carlos Brathwaite: How do you Save West Indies Cricket (Ep143)

0:00 1:22:32

Carlos Brathwaite is a West Indies Cricket legend, and I don’t say that lightly. His match winning innings in the 2016 T20 World Cup wrote his name in the record books, at the expense of England and added him to a long list of extraordinary West Indian cricketers doing incredible things on the world stage of cricket. But the team, organisation, it's players are facing an uncertain future. The finances of cricket have been well documented on this show, and seeing West Indies having to take loans from the ICC and an inability to make money from test cricket in particular unless England or India come to town is a sad state of affairs, but also worrying for the viability of long form cricket. You lose teams like the West Indies from the set up and you lose the heart of the sport, and I don’t say that lightly. This is now a very realistic potential outcome. So what needs to happen to protect this heritage brand as Carlos describes it? He was a top performer on the biggest stages and that seems to have transitioned to the next phase of his career based on this chat. And a fan of the show, what more could we ask for. I’m delighted to welcome Carlos to the Business of Sport.

A huge thank you to our amazing partners on the show:

Airwallex

The intelligent financial platform for global businesses

https://www.airwallex.com/uk/

Gemini

We empower the most confident sports organisations on Earth

https://geminisports.ai/

If you’re interested in partnering with the show, please reach out to us at

bos@20vc.com

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