Podcasts · This Week In Coworking
Week 37 (2026) Recap: GWA Highlights, Credibility Shifts, Restroom Experiences & Tech Integrations
· 24 min
Episode Week 37 (2026) Recap: GWA Highlights, Credibility Shifts, Restroom Experiences & Tech Integrations
Host Hector Kolonas recaps week 37 of 2026 with guest co-host Perla Caballero from Alliance Virtual Offices calling in from Monterrey after attending the GWA conference, where she led roundtables on excellence management and member loyalty, drawing on experience from WeWork and Airbnb.
Follow along with the web-version of the free newsletter at https://thisweekincoworking.com/week-37-2026/
Perla shares Alliance revenue opportunities for operators beyond virtual offices, highlighting meeting rooms as a lead generator for new members.
They discuss Sarah Travers’ view that companies now proudly use flexible offices as a hiring and operational advantage, and explore corporate demand for managed, amenity-rich private offices.
They also cover Jamie Hodari’s point that restrooms and “hidden” spaces shape the overall experience, suggesting tours, photos, and potentially ratings for bathrooms and other amenities.
Finally, they review OfficeRnD’s tech survey, which shows integration challenges rising to 68%, and discuss how well-built integrations and instant bookings reduce workload and improve responsiveness.
00:00 Welcome and Introductions
00:36 GWA Denver Highlights
01:37 Perla Career Background
02:07 Alliance Revenue Streams
03:25 Coworking Credibility Shift
06:02 Enterprise Flex Office Benefits
09:21 Restrooms Matter Too
13:16 Tours Ratings and Bathrooms
16:39 Tech Survey Integrations
23:03 Wrap Up and Where to Meet
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