GMBH: the politically engaged Berlin brand! 🇬🇧

24 Jun 2026 · 34 min · S4 E23

Episode GMBH: the politically engaged Berlin brand! 🇬🇧

0:00 34:28

Have you heard of GMBH by Benjamin Huseby and Serhat Isik? Founded in 2016, this Berlin-based brand offers a predominantly menswear collection that reshapes the body, highlights muscle definition and draws inspiration from the German clubbing scene. Very tough yet very soft. Very macho yet very sensitive. Very erotic yet meticulously tailored. Each season, GMBH challenges stereotypical images of the immigrant man.

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