Why Indigo went budget and premium at once
· 10 min · Episode 840
Episode Why Indigo went budget and premium at once
For two decades, an Indian air ticket told you what kind of airline you were flying. Low-cost meant cheap and bare. Full-service meant meals and baggage folded into the fare. That line is now almost gone. Indigo's new Lite fare strips economy down to a cabin bag, even as its Stretch cabin and BluChips programme reach for the premium flyer Air India once owned.
Passengers are uneasy but investors, holding the only serious listed bet in Indian aviation, are not.
What do Indigo's owners understand that its flyers do not
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