How Flipkart Minutes became the company's redemption arc
· 15 min · Episode 851
Episode How Flipkart Minutes became the company's redemption arc
For years, Flipkart has tried and struggled to scale the vertical it began to sell groceries.
But as quick commerce platforms started becoming successful, the e-commerce giant could not just stay out of the game. Today, around a quarter of its business comes from Minutes. What is driving the vertical is also an aggressive expansion of dark stores and in tier-2 and a change in management affecting selection on the platform.
In this episode, we look at how Minutes has made it work so far, and why Flipkart's push into quick commerce is becoming a way for it to secure its future.
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