Podcasts · VC10X - Investing, Venture Capital, Asset Management, Family Office, Wealth Management
Founder10x - From $500M Exit to Reinventing Software - Shay Levi, Co-founder & CEO, Unframe
· 42 min · Explicit
Episode Founder10x - From $500M Exit to Reinventing Software - Shay Levi, Co-founder & CEO, Unframe
After selling your company for half a billion dollars, what do you do next? Our guest, Shay Levi, decided to start all over again with an even more ambitious mission.
Shay previously co-founded the API security giant Noname Security, which was acquired by Akamai for a staggering $500 million.
Now, he's back with Unframe, a company taking on the entire software industry with a radical promise: they'll build your custom software for free, and you only pay if it delivers a real impact.
Today, Shay walks us through his incredible journey, the contrarian thinking behind his new venture, and how Unframe is using AI to build working solutions in just a matter of days.
⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com
VC10X website - https://VC10X.com/
Unframe website - https://unframe.ai
Shay Levi on LinkedIn - https://www.linkedin.com/in/shaylevi2
🎙️ Hosted by Prashant Choubey
Follow Prashant on X - https://x.com/ChoubeySahab
Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab
Timestamps:
(00:00) - Introduction to Unframe's business model and value proposition
(01:07) - Shay Levy's background and Noname Security's $500M exit
(02:52) - Founding story of Noname Security
(04:51) - Difficult moments and challenges during the Noname journey
(07:05) - Learning from failures and improving processes
(08:22) - Decision to start Unframe after successful exit
(11:38) - How Unframe's business model works in practice
(14:44) - Pricing structure and customer alignment
(17:14) - Managing client expectations and feature requests
(19:24) - Using AI tools for building solutions quickly
(21:45) - AI models and developer tools used at Unframe
(22:34) - Team structure for building solutions
(23:45) - Building blocks approach and platform architecture
(24:00) - Early days GTM strategy and customer acquisition
(25:39) - Emerging from stealth with $50M funding
(27:54) - Fundraising experience and investor reactions
(30:41) - Positioning Unframe as a foundational platform
(32:21) - Product-market fit indicators for Unframe
(34:06) - Building a moat and competitive advantages
(37:40) - Lessons learned from Noname Security
(38:40) - Biggest learning as a founder: the importance of hard work
(41:24) - Closing remarks
For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com
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Transcript
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