Podcasts · The Calum Johnson Show
Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
· 59 min
Episode Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
To get started with unlimited stock media downloads at one set price, head to https://storyblocks.com/CalumJohnsonGet 50% off Jotform’s Annual Plan when you use this link: https://jotform.ai/future_toolsOur Merch drops soon! Be 1 of 50 to get EXCLUSIVE ACCESS: https://bit.ly/StayDelusional2 Follow Us!Instagram: https://www.instagram.com/calumjohnson1?igsh=MTdzbHI1b3c1b2dmag== Twitter https://x.com/calum_johnson9?s=21 Seth Godin https://www.instagram.com/sethgodin?igsh=aXR5am5sZWVvbW54 Watch our episode with Chris Do on How To Build A $1M Personal Brand: https://youtu.be/U6jNABV8jb4?si=XHL3GF43JwNZGY3g00:00 Intro02:00 The real meaning of marketing05:41 Stop making average C**p!10:25 How to get your idea to spread 14:12 How to choose the right product to launch18:09 Why we struggle to share our story with customers26:40 The RIGHT way to pick an audience for your product 30:02 The framework to find your target audience 37:15 How to make people feel connected to your story 42:09 Authenticity is a LIE! (Don't Do It)45:10 How to convert your customers to True Fans 54:55 Start small and grow big!
About the video Today’s guest is Seth Godin, aka the Godfather of Marketing—a bestselling author of 18+ books, founder of altMBA, and a Hall of Fame marketer with one of the most popular marketing blogs in the world. In today’s episode, he shares the 5 steps of marketing anyone can apply to build a successful business
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