Podcasts · The Calum Johnson Show

The Man Who Told A Million Stories: How To Tell Stories That Sell (Step‑by‑Step Guide!) | Matt Dicks

7 Jul 2025 · 1 h 05 min

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Timestamps

00:00 Intro

01:12 The TRUTH about why storytelling is so important for entrepreneurs!

07:46 The science behind why stories WORK

10:19 “Nothing sells like a story” (real business examples)

15:04 Why charisma is a MYTH (it’s all about CRAFT)

18:30 Can storytelling be TAUGHT?

21:13 How to become a master storyteller (find your 5 second moment)

26:14 This is where you go wrong with your story

33:57 How to locate YOUR life-changing story moments

36:18 The fire swallower story (an amazing “aha!” example)

41:12 The power of emotional storytelling

44:30 How Steve Jobs used storytelling to build the biggest tech company in the world

46:06 Step 1: Find your ending (aka the \$1M 5‑second moment)

50:33 Step 2: Find your beginning (this creates the magic!)

55:11 Step 3: Master the middle (add suspense + keep attention)

59:55 Why suspense is the storyteller's secret weapon (Wordle principle)

1:01:47 The real reason to tell stories: be remembered forever

1:04:37 How to live out loud—and be truly known

About Matthew Dicks

Matt Dicks is a 58-time Moth StorySLAM champion, bestselling author of “Storyworthy,” and one of the world’s top storytelling coaches. In this episode, he shares a step-by-step masterclass on how to craft unforgettable stories that make people listen, connect emotionally with you, and ultimately buy from you. Whether you’re building a brand, selling a product, or trying to be heard—this framework will make you a master storyteller