Podcasts · GovComms: The Future of Government Communication
EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms
· 38 min · S1 E177
Episode EP#177: From Jargon to Genuine: Reclaiming Trust in Government Comms
Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through?
In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today’s chaotic communication landscape.
Ros doesn’t pull punches. With four decades in the game, she makes it clear: the old ways of pushing messages just won’t cut it. It's time to ditch the jargon, lead with heart, and communicate with courage.
This is more than an episode—it’s a call to arms for public sector communicators who want to build trust, lead with purpose, and transform how government speaks to the people it serves.
Discussed in this episode:
• How to ditch “message selling” and embrace bold, emotional storytelling • The real reason people feel disconnected—and how to bring them back • How to paint a vision people can believe in (and see themselves in) • What’s broken in community engagement—and how to fix it • Why communicators must stop hiding behind process and step up as leaders
Show notes:
• Elevate Local Government Communication Summit | GOVCOMM • Evaluation Framework for Strategic Communication | PRIA • Blog | GovComms Podcast
Hosted on Acast. See acast.com/privacy for more information.
Links in the notes 4
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.