Nike: How One Decision Destroyed a $300B Brand
· 1 h 21 min
Episode Nike: How One Decision Destroyed a $300B Brand
Sign up for our newsletter and get the full breakdown of every episode sent straight to you. https://the505podcast.beehiiv.com/ Nike turned a $3 million bet on a 21-year-old Michael Jordan into a $126 million first year. Then they did it again with Tiger, with LeBron, and built the most recognizable brand slogan on the planet. In this episode, we break down how Nike built a dynasty through athlete partnerships, storytelling, and bold bets and what went wrong when they stopped doing what made them great. Plus, we got to pitch our agency Blue Stripe at the Nike campus. Timestamps: 0:00 - Intro 1:04 - The bet on Michael Jordan 2:32 - Air Jordan gets banned by the NBA (free marketing) 4:16 - What brands can learn: find the diamond in the rough 6:22 - Tiger Woods signs with Nike 8:11 - Why long-term partnerships beat one-off deals 9:28 - The LeBron James signing 11:56 - Nike won on story, not money 12:53 - Branding is all about pairing 16:07 - Just Do It and Phil Knight meets Wieden+Kennedy 17:08 - Wholesale partnerships and being everywhere 19:49 - Posting consistently vs. posting every day 22:32 - The fall begins: new CEO John Donahue 23:10 - The direct-to-consumer pivot 33:49 - Competition fills the vacuum: Hoka and On Running 35:20 - The Kanye chapter 39:33 - Quality slips and feeling corporate 40:40 - 94% brand awareness but nobody's buying 44:31 - The comeback: Elliott Hill takes over 45:08 - Why you should promote internally 46:35 - Getting back to your North Star 47:17 - Nike returns to retail shelves 1:05:41 - Post Pod Debrief If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/
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