Podcasts · Thought Behind Things

467 | Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | TBT

· 1 h 38 min · S5 E68

Episode 467 | Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | TBT

0:00 1:38:29

Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Syed Zeeshan Haider, the Founder and Director of Dipitt, Pakistan’s No.1 sauce brand exporting to over 33 countries worldwide.

A LUMS graduate and engineer by training, Zeeshan began his career managing top tobacco brands before making a life-changing decision, leaving the industry to build something that aligned with his values. What started as a local food experiment is now a globally recognized Pakistani FMCG brand known for its elegant design and high quality.

We explore:

• Zeeshan’s early career managing 3 tobacco brands • Why he quit selling cigarettes for his daughter • The transition from restaurants to Dipitt • Distribution, partnerships, and brand building • Scaling from local shelves to export markets

Socials:

TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/

TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil

TBT’s Facebook: https://www.facebook.com/thoughtbehindthings

TBT Clips: https://www.youtube.com/@tbtpodcastclips

Muzamil's Instagram: https://www.instagram.com/muzamilhasan/

Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/

Zeeshan's LinkedIn: https://www.linkedin.com/in/syed-zeeshan-haider-4b341916/

Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: https://kickstart.pk/

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

The episode on the publisher’s site (opens in a new tab)

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