Podcasts · Thought Behind Things
475 | Myco Founder: SPORTSMEN BLAME FANS For Not Watching Sports! | TBT
· 1 h 59 min · S5 E70
Episode 475 | Myco Founder: SPORTSMEN BLAME FANS For Not Watching Sports! | TBT
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Umair Masoom Usmani, the Founder of Myco, a rapidly growing OTT and creator-monetization platform redefining how people consume, fund, and earn from content across emerging markets.
After leaving Dubai’s corporate comfort, Umair built one of Pakistan’s fastest-scaling digital ventures with 30M+ registered users, exclusive Premier League streaming rights, and operations across Pakistan, Bangladesh, and Egypt.
We explore:
• Why Umair left “too-good-to-be-true” job in Dubai to start Myco • How the global media system is broken and what Myco is fixing • The $25 million raised in equity & debt funding • Why creators don’t make money and how Myco plans to change that • The future of sports, digital content, and monetization in Pakistan
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Umair's LinkedIn: https://www.linkedin.com/in/umair-masoom-usmani-b12ab025/
Special thanks to Kickstart for providing us with the studio space.
You can find out more about them at: https://kickstart.pk/
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid
Links in the notes 9
- https://pakistan.endeavor.org
- https://www.instagram.com/thoughtbehindthings/
- https://www.tiktok.com/@tbtbymuzamil
- https://www.facebook.com/thoughtbehindthings
- https://www.youtube.com/@tbtpodcastclips
- https://www.instagram.com/muzamilhasan/
- https://www.linkedin.com/in/muzamilhasan/
- https://www.linkedin.com/in/umair-masoom-usmani-b12ab025/
- https://kickstart.pk/
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.