Podcasts · The Mo Show | Presented by BSF
Yara Alnamlah on Building a Saudi Beauty Empire & Defying Expectations
· 2 h 07 min · S6 E193
Episode Yara Alnamlah on Building a Saudi Beauty Empire & Defying Expectations
We sit down with Yara Al Namlah, Saudi entrepreneur, beauty influencer, and founder of When Minds Meet, a lifestyle company spanning beauty, wellness, hospitality, and food and beverage.
From starting as a beauty blogger at 15 to launching her own brands in Sephora and Selfridges London, Yara shares the journey behind her success, the challenges of building businesses, and the lessons learned along the way. We explore the reality behind social media fame, her personal struggles, the influence of family, and the importance of staying true to herself.
Yara also reflects on Saudi Arabia's transformation, the rise of homegrown brands, and the opportunities shaping a new generation of entrepreneurs. A conversation about ambition, resilience, identity, and building a legacy beyond fame.
0:00 Intro
3:07 From Beauty Blogger to Entrepreneur
4:31 Building a Community, Not Just Followers
8:21 Why Supporting Small Businesses Matters
13:07 The Curiosity Behind Her Success
15:24 From Architecture to Beauty
19:37 Family Support and Saudi Identity
23:06 Sharing Only 1% of Her Life
26:29 Inspiring the Next Saudi Generation
29:29 Launching Moonlgaze in Sephora
33:46 Influencer vs. Entrepreneur
36:15 Building a Lifestyle Business Empire
40:42 The Future of Saudi Beauty
46:38 What Global Brands Misunderstand About Saudis
53:38 Learning From Failure
57:52 Seeing Her Success on Billboards
1:00:11 Disconnecting From Social Media
1:05:25 Burnout, Creativity and Taking Breaks
1:08:15 Advice for Aspiring Saudi Entrepreneurs
1:10:23 Lesson From Her Mother
1:14:05 Her Proudest Moments
1:18:37 Taking a Saudi Brand Global
1:23:33 Dealing With Criticism and Public Opinion
1:25:58 The Real Yara Behind Social Media
1:30:33 How Social Media Affects Attention
1:32:10 Faith, Timing and Trusting God's Plan
1:37:29 Does She Regret Being Famous?
1:41:06 Saudi Arabia's New Tourism Destinations
1:46:51 Finding Purpose and Starting Something New
1:50:06 Beauty, Failure and Life Lessons
1:50:49 Changing the World's Perception of Saudi Arabia
1:56:41 How MBS Inspired Her
2:01:04 Saudi Women's Growing Opportunities
2:03:44 Closing
Yara Alnamlah
Instagram https://bit.ly/4z421zB
X https://bit.ly/4zLKGLA
Snapchat https://bit.ly/4sjho4x
LinkedIn https://bit.ly/4iyXGhY
TickTock https://bit.ly/4BjfZiq
Website https://www.yaralnamlah.com
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