This Is How We Do It: The playbook for office-to-residential conversions

30 Mar 2026 · 35 min · S7 E13

Episode This Is How We Do It: The playbook for office-to-residential conversions

0:00 34:34

How did the largest office-to-residential conversion come about? Brian Steinwurtzel of GFP Real Estate offers an inside look at how lower Manhattan’s 25 Water Street, a struggling office tower that was transformed into more than 1,300 apartments. He discusses what this landmark project signals for urban resilience.

· The right acquisition price and bold design and amenity choices can turn challenged office assets into world‑class residential properties.

· Tax incentives can often be the deciding factor in whether a conversion is viable.

· Fast execution is essential for controlling risks and costs in today’s market.

· Office-to-residential conversions are highly bespoke, where building bones matter more than any rule-of-thumb formula.

· Great residential conversions are redefining downtowns, but their future hinges on policy, pricing and how the next market cycle unfolds.

The episode on the publisher’s site (opens in a new tab)

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.