Podcasts · The Game Changing Attorney Podcast with Michael Mogill
417. The Secret to Building a Brand People Love with Steve Carse
· 42 min · S6 E417
Episode 417. The Secret to Building a Brand People Love with Steve Carse
What if the thing that makes your business unforgettable has nothing to do with the product and everything to do with the people and purpose behind it?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Steve Carse, founder of King of Pops, to unpack how an idea became one of Atlanta’s most beloved brands. From pushing a single cart up the street to producing tens of thousands of pops a day, Steve shares what it really takes to build a culture-driven company, stay relevant, and scale without losing your identity.
Here’s what you’ll learn:
• Why true differentiation starts with curiosity, courage, and a willingness to stand out • How to build a brand that grows through authentic community connection • What it takes to scale culture, empower your team, and expand into new markets
Want to build something people rave about and love doing it? This episode shows you what it requires.
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Show Notes:
02:34 — Steve shares why showing up consistently matters more than talent or timing
03:52 — The early fear that King of Pops might be a fad and how they pushed through uncertainty
07:30 — How artisan-level craft, sourcing, and process became their lasting competitive advantage
09:40 — The moment Steve realized the brand was becoming something bigger than a seasonal idea
12:36 — The challenge of scaling a beloved local brand into unfamiliar markets
14:07 — How COVID unexpectedly unlocked a new business model and created the cartrepreneur movement
19:39 — Why culture must be driven from the front and why leaders must care more than anyone else
38:24 — How becoming a parent changed Steve’s leadership, perspective, and purpose
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Links & Resources:
• King of Pops • Work Is Fun by Steve Carse
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
• 406. How to Build a Law Firm Culture That Actually Works • 370. — Why Playing It Safe Is Killing Your Growth with Verne Harnish • 338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey
Links in the notes 6
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