Podcasts · The Balanced, Beautiful and Abundant Show - Rebecca Whitman
How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries
· 53 min · Episode 307
Episode How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries
How do you turn a side hustle into a nationally recognized beauty brand?
In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that’s changing lives.
After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country.
In this episode, we discuss:
• Transitioning from broadcasting to entrepreneurship
• Growing a side hustle into a national retail brand
• The realities of fundraising and scaling a business
• Building a purpose-driven company that gives back
• Representation as a Latina founder in the beauty industry
• Balancing ambition with impact
Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart.
Connect with Shan
🌐 Shades By Shan Cosmetics Website
Special Offer for Listeners
Use code Balanced20 to receive a discount on your order.
🛍️ Shop here:
Shades By Shan Collection
#ShadesByShan #BeautyEntrepreneur #WomenInBusiness #LatinaFounder #PurposeDrivenBusiness #EntrepreneurshipJourney #BeautyBrand #BusinessGrowth #PodcastInterview #BalancedBeautifulAbundant
✨ CONNECT WITH REBECCA ✨
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