Podcasts · Sales Logic - Selling Strategies That Work

Strategies to Reach and Influence Decision-Makers

· 27 min

Episode Strategies to Reach and Influence Decision-Makers

0:00 26:31

Lightning Round: 10 Worst Mistakes You Can Make in Sales

Question: Lorenzo from San Francisco asks, "I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determine who makes the decisions in organizations? Am I doing something wrong?"

Book: Selling to Big Companies by Jill Konrath

❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

🧠 Register now for the Sales Logic Expert Exchange→This month: Tiffany Bova!

Topic: "Unlocking Sustainable Growth: The Roadmap to Long-Term Success"

→ Register for Feb. 25th from 3-4 p.m. CT here.

The episode on the publisher’s site (opens in a new tab)

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.