Podcasts · In Focus by The Hindu
In Focus-Parley | Are brands overreacting to manufactured outrage?
· 29 min
Episode In Focus-Parley | Are brands overreacting to manufactured outrage?
Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged.
Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question.
Guest: Mitushi Sharma and Santosh Desai
Host: Sonikka Loganathan
Producer: Jude Weston
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