Podcasts · Coffee N° 5 with Lara Schmoisman
Amazon Is Not a Channel. It’s part of the Ecosystem: What Brands Get Wrong with Laura Meyer
· 29 min · Episode 47
Episode Amazon Is Not a Channel. It’s part of the Ecosystem: What Brands Get Wrong with Laura Meyer
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In this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity.
We'll talk about:
• Why Amazon is not “just another channel,” but a full ecosystem with its own laws. • The biggest distraction brands waste money on (hint: it’s the storefront). • The truth about Amazon PPC, DSP, and knowing your point of diminishing returns. • How AI can help Amazon creative—and where it risks killing brand identity. • What causes suspensions, red flags, and “Amazon horror stories”—and how to manage them. For more information, visit Laura Meyer's LinkedIn and Instagram. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman
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