Podcasts · Coffee N° 5 with Lara Schmoisman

Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn

· 26 min

Episode Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn

0:00 26:28

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Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, and creating a product line—all while keeping customer service at the core.

We'll talk about:

• How Courtney turned $1,000 in savings into Sugared + Bronzed • The leap from apartment spray tans to opening a first brick-and-mortar in Santa Monica • Bootstrapping growth for 9 years before raising outside capital • Building a team you can actually trust—and learning when to take back control • Creating a product line without losing focus on services • Customer service as the foundation of brand loyalty • Why raising capital with the right partners changed everything

For more information, visit Courtney Claghorn's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman

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