Podcasts · Coffee N° 5 with Lara Schmoisman

Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns

· 33 min · S6 E22

Episode Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns

0:00 32:32

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Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.

We'll talk about:

• The mindset shift that helped Blair move from chasing clients to choosing them. • What not to include in a proposal—and how to avoid giving strategy away too soon. • When your sales process is actually shaping the entire client relationship. • Why real authority isn’t loud—it’s clear. • How value-based pricing changes everything.

For more information, visit Blair Enns' LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman

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