Podcasts · Coffee N° 5 with Lara Schmoisman
Preserving Heritage in a Digital World with C.O. Bigelow CEO Ian Ginsburg
· 32 min
Episode Preserving Heritage in a Digital World with C.O. Bigelow CEO Ian Ginsburg
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In this episode of Coffee N°5, Lara Schmoisman chats with Ian Ginsburg, CEO of C.O. Bigelow. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Ian dives into the rich history of America's oldest apothecary and how it successfully transitioned into a modern retail and e-commerce powerhouse. From creating deeply emotional customer connections in-store to navigating brand licensing, digital transformation, and future longevity trends, this conversation uncovers what it takes to innovate while staying true to a two-century-old legacy.
• Key Topics Covered:
The rich history of apothecaries and their evolution from community hubs to retail destinations.
How C.O. Bigelow preserved its family heritage while transitioning into modern retail.
Building unforgettable customer experiences and long-term emotional brand connections.
Early digital transformation: launching e-commerce initiatives back in the 1990s.
Strategic brand partnerships, licensing, and expanding product assortments.
The future of skincare, Korean beauty innovations, and the emerging longevity industry.
• About Ian Ginsburg:
Ian Ginsburg is the CEO and owner of C.O. Bigelow, America's oldest operating apothecary, founded in New York City in 1838. A third-generation pharmacist, Ian has successfully preserved the heritage and authentic customer care of C.O. Bigelow while expanding the brand globally through modern retail, e-commerce, and strategic brand partnerships. He is a respected industry leader known for blending traditional wellness philosophies with cutting-edge product formulation and digital innovation.
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