Podcasts · Cautionary Tales with Tim Harford
Number Fever: How Pepsi Nearly Went Pop
· 35 min · S2 E7
Episode Number Fever: How Pepsi Nearly Went Pop
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.
Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.
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