Podcasts · Cautionary Tales with Tim Harford
Number Fever: How Pepsi Nearly Went Pop (Classic)
· 36 min · S6 E30
Episode Number Fever: How Pepsi Nearly Went Pop (Classic)
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy. Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out. For a full list of show notes see http://timharford.com/
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