Podcasts · Dental Leaders Podcast
#214- The Great British Dream with Craig Welling
· 1 h 34 min
Episode #214- The Great British Dream with Craig Welling
FMC’s Craig Welling discusses his journey from sales rep to managing director at the leading dental communications organisation.
Craig gives the lowdown on the equity-backed management buy-out at FMC, gives his view on the group’s hotly debated awards and Top-50 list, and reveals why you should never play ping pong with Payman Langroudi.
In This Episode
03.56 - Backstory
09.50 - Education Vs experience
13.54 - Starting at FMC
22.18 - The media landscape
25.10 - FMC buyout
51.23 - Awards and Dentistry’s Top 50
01.02.23 - Motivation and culture
01.09.53 - Dealing with large and small organisations
01.13.13 - Looking back
01.14.27 - The competitive landscape and the future of FMC
01.21.33 - Black box thinking
01.26.25 - Fantasy dinnerparty
01.29.12 - Last days and legacy
About Craig Welling
Craig Welling is managing director at FMC Media - a leading global multichannel media and communiations company serving the dental community.
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