BONUS: Trinny Woodall on building a brand with a soul
· 10 min
Episode BONUS: Trinny Woodall on building a brand with a soul
How did Trinny Woodall build a global cosmetics empire by targeting an overlooked market? Hannah Prevett speaks to the Trinny London founder about entrepreneurship, corporate strategy, and leading a modern British business.
In this bonus episode, Trinny Woodall shares how she turned personal brand authority into an innovative enterprise, which she launched at age 53. As one of the UK’s most prominent industry leaders, Trinny Woodall explains why raising capital was challenging, how she navigated changing retail trends - and what it takes to scale a brand.
"The more we go into AI, the more important it is when you scroll through social, you're being sent an ad or you're seeing something on a billboard ... That company has a soul and it has a code of beliefs which are not to do with the product it's selling you," she says. "That code of beliefs is actually what you relate to and connect with, and therefore, at that top-line level, you agree with what the feeling is, of that brand."
If you enjoyed this episode, make sure to press follow at the top of your podcast app and look for the full episode with Trinny Woodall wherever you get your podcasts.
Guest:
• Trinny Woodall, founder and CEO of Trinny London
Presenter:
• Hannah Prevett, associate business editor at The Sunday Times
Producer: Hope Federico
Executive Producer: Miriam Hall and Emily Leahy
Video Producer: Bronwen Latham
Get in touch: thebusiness@thetimes.com
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