The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
· 1 h 06 min
Episode The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv
Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches.
—
Show Notes:
(0:00) I helped a dentist create one of the greatest marketing campaigns
(8:35) How to find the glitch in the system
(11:10) Go for your own problems
(13:25) Where is the attention going?
(16:10) ANGEL
(19:15) 19-minute ad experiment
(25:30) The genius moment behind Squatty Potty, Poo-Pourri
(26:55) Poo-Pourri ad
(27:25) How to craft a $100M ad
(28:55) Use comedians
(35:55) Warm up the algorithm
(39:35) Super Bowl stunts
(41:10) PG-13 content for the masses
(44:45) Base hits vs. home runs
(45:10) The economics of the movie business
(47:05) “I’ve never met a billionaire who doesn’t want to make movies”
(49:55) The brutality of Hollywood
(54:10) Having a personal vibe coder
(1:00:05) Advice to my younger self
—
Links:
• Angel Studios — angel.com
• Poo-Pourri — poopourri.com
• Squatty Potty — squattypotty.com
• Purple — purple.com
• A24 — a24films.com
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.