Podcasts · Business

Frugalpreneur: Building a Business on a Bootstrapped Budget

Sarah St John

300 episodes

Welcome to the ultimate podcast for exploring *how to make money online*, *build a business on a budget*, and *leverage the best tools and resources* available in the digital marketplace! This show is your guide to understanding a variety of *online income streams*, including *affiliate marketing*, *eCommerce*, *freelancing*, *digital products*, and *passive income generation*. If you’re looking to start a side hustle, grow an entrepreneurial idea, or learn *proven strategies to boost your revenue*, you’re in the right place.

More about the show

Each episode, we’ll dive into powerful *money-making techniques* that can help you *build an online business* from scratch or enhance an existing one. I share the *top digital tools and software* I use and recommend to help you save time, boost productivity, and achieve your business goals on a budget. We’ll cover everything from *email marketing platforms* and *content creation software* to *SEO tools*, *website builders*, and *social media management apps*. Whether you’re focused on *growing your audience*, *increasing conversions*, or creating *engaging content*, these recommendations are selected to support you at every stage of your business journey.

We don’t just talk tools; I’ll also feature inspiring *entrepreneur interviews* with experts and successful founders who have scaled their businesses online. Through their insights, you’ll hear firsthand about the challenges they’ve overcome, the growth strategies they’ve implemented, and their best advice on achieving *business success in the digital world*. Expect deep dives into *real-world business tactics*, *scaling strategies*, and *creative ways to drive revenue*. These conversations offer invaluable perspectives on what it takes to thrive as an entrepreneur, especially when working with limited resources.

In addition to practical tips, I’ll answer listener questions about *building an online brand*, *choosing the right tools for your business*, *maximizing income streams*, and more. Your feedback shapes each episode, making this podcast a collaborative space where we learn and grow together. So, whether you’re interested in making your first dollar online or scaling a profitable online business, join us each week for strategies, tips, and tools to help you succeed and turn your digital business dreams into a reality!

Episodes page 1 of 6

  1. From $200 to $13 Million: Flipping Used Books to Amazon Empire (with Corey Ganim)

    · 15 min · Episode 296

    In this episode of the Frugalpreneur podcast, host Sarah St. John sits down with Corey Ganim, a self-made entrepreneur who shares his journey of bootstrapping an Amazon-based business from scratch. Corey recalls the…

  2. Unlocking Global Opportunities: Beyond Borders in Entrepreneurship (with Sally Pederson)

    · 12 min · Episode 295

    This episode presents a compelling showcase of a bootstrapped entrepreneur (Sally Pederson) who elucidates the transformative journey of establishing a business amidst unprecedented societal challenges. Sally recounts…

  3. Unlocking LinkedIn: Transform Your Networking with AI (with Al Kushner)

    · 14 min · Episode 294

    This episode presents a compelling exploration of the transformative potential of LinkedIn, particularly through the lens of artificial intelligence. Al Kushner, a distinguished author and LinkedIn growth strategist,…

  4. Establishing Effective Standard Operating Procedures & Processes (with Lindsey Huettner)

    · 12 min · Episode 293

    This podcast episode serves as a compelling showcase of the entrepreneurial journey, wherein a seasoned bootstrapped entrepreneur (Lindsey Huettner) shares invaluable insights and strategies pertinent to the art of…

  5. Understanding Client Psychographics > Demographics (with Connor Tyson)

    · 11 min · Episode 292

    This episode serves as a profound exploration of the journey of a bootstrapped entrepreneur, Connor Tyson, who elucidates pivotal strategies that have facilitated his ascent in the realm of personal financial coaching.…

  6. Use Free Trials and Tools to Help Build an MVP (with Jeremy Smith)

    · 14 min · Episode 291

    This podcast episode features an enlightening discussion with Jeremy Smith, the founder and CEO of Neural Voice, who elucidates the pivotal role of voice AI in enhancing the sales process within the B2B sector. Smith…

  7. Work ON Your Business Not IN Your Business (with Benjamin Nevares)

    · 11 min · Episode 290

    This episode features a compelling showcase of a bootstrapped entrepreneur, Ben, the proprietor of IE Health. He shares his journey from a passionate fitness enthusiast to a successful business owner, emphasizing the…

  8. The Art of Decision Making in Business (with Jack Allweil)

    · 12 min · Episode 289

    This podcast episode presents a compelling showcase of Jack Allweil, a bootstrapped entrepreneur who divulges the intricacies of his journey toward financial independence through real estate investment. Central to his…

  9. The Power of Recurring Revenue (with Andy Ide)

    · 11 min · Episode 288

    In this engaging episode, listeners are introduced to Andy, a software engineer who has successfully navigated the complexities of entrepreneurship through his venture, Horse Records. The genesis of his business is…

  10. Avoid Analysis Paralysis by Releasing Your MVP (Minimum Viable Product) and Going From There (with Marian Saint)

    · 13 min · Episode 287

    Marian Saint, a seasoned marketing consultant, expounds upon her trajectory from the corporate realm to entrepreneurship, highlighting the nuances of bootstrapping a business. Her narrative commences with her…

  11. Do Not Put All Your Eggs in One Basket with One Client (with Wes Towers)

    · 9:59 · Episode 286

    The focal point of this podcast episode resides in an enlightening discussion with a bootstrapped entrepreneur (Wes Towers) who delineates the intricate journey of establishing a business with minimal financial…

  12. Cashflow and Maintaining Positive ROI (with Nick Jain)

    · 9:31 · Episode 285

    This podcast episode features a showcase of insights from Nick Jain, the CEO of IdeaScale, who articulates the critical necessity of innovation within organizations. He underscores that without a commitment to…

  13. Find Your Core Strengths But Don't Sit Only in That Comfort Zone (with Andre Savoie)

    · 11 min · Episode 284

    The primary focus of this episode revolves around the essential strategies for bootstrapping a business, as articulated by our guest, Andre Savoie, a seasoned entrepreneur in the realm of digital marketing. Throughout…

  14. Leveraging LinkedIn for Client Engagement and Growth (with Salvatore Tirabassi)

    · 11 min · Episode 283

    This podcast episode presents a comprehensive exploration of the methodologies employed by Salvatore Tirabassi, a professional CFO and entrepreneur, in the realm of bootstrapped business development. Sal elucidates the…

  15. The Importance of Aligning Hiring Team Members with Business's Core Mission (with John Watson)

    · 9:35 · Episode 282

    This podcast episode serves as a showcase for a bootstrapped entrepreneur (John Watson) who shares invaluable insights into the realm of business initiation and growth. The primary focus is on the importance of having…

  16. Unlocking Tax Savings: The Power of the Spendthrift Trust (with Sally Gimon)

    · 9:04 · Episode 281

    This podcast episode presents a profound exploration of tax-saving strategies, particularly through the utilization of the Spendthrift Trust, a legitimate mechanism within the IRS tax code. Our guest, Sally Gimon,…

  17. Project Management Tools are an Entrepreneur Must-Have (with Melissa Chiou)

    · 8:14 · Episode 280

    This podcast episode presents a showcase of insights from Melissa Chiou, a marketing and media consultant, who elucidates the strategies she employed to bootstrap her business. Central to her narrative is the…

  18. Essential Principles for Sustainable Business Growth: Clarity, Focus, Vision (with Victor Idoko)

    · 9:45 · Episode 279

    This podcast episode delves into the inspiring journey of Victor Idoko, the founder of CFV Advisory, who epitomizes the essence of bootstrapping a business. Victor elucidates the principles that guided him in…

  19. Paid Community is a Great Online Business Model for Coaches and Consultants (with Carol Tice)

    · 9:04 · Episode 278

    This podcast episode serves as a showcase for bootstrapped entrepreneurship, featuring insights from Carol Tice, a seasoned business journalist who successfully transitioned into entrepreneurship. Tice recounts her…

  20. High Ticket Programs: The Key to Rapid Business Growth (with Amethyst Mahoney)

    · 14 min · Episode 277

    The paramount focus of this podcast episode is the presentation of actionable strategies for bootstrapping a business, as articulated by our featured guest, Amethyst Mahoney. In a compelling narrative, Mahoney recounts…

  21. The Good, Better, Best Method for Bootstrapping (with Justine Beauregard)

    · 11 min · Episode 276

    In an enlightening discussion, the podcast delves into the journey of a seasoned entrepreneur (Justine Beauregard) who has navigated the intricate landscape of bootstrapping a business. Her narrative is steeped in…

  22. Starting a Virtual Assistant Business for Under $100 (with Kayla Simmons)

    · 11 min · Episode 275

    This podcast episode serves as a showcase for a bootstrapped entrepreneur (Kayla Simmons) who delineates the pivotal experiences and insights gleaned from her journey into the realm of virtual assistance. The crux of…

  23. From Vintage Shops to Coffee Ventures: A Journey of Creativity and Community (with Kerry Simon)

    · 11 min · Episode 274

    This podcast episode serves as a compelling showcase of insights derived from the experiences of a seasoned bootstrapped entrepreneur (Kerry Simon). Central to the discussion is the premise that success in…

  24. Building a Business with Minimal Capital (with Shira Abel)

    · 10 min · Episode 273

    The salient focus of this podcast episode revolves around the experiences and insights of a bootstrapped entrepreneur (Shira Abel) who shares invaluable strategies for successfully launching and sustaining a business…

  25. From Catalyst to Company: A Journey Through Entrepreneurship (with Peter Banigo)

    · 15 min · Episode 272

    This podcast episode serves as a showcase of a bootstrapped entrepreneur (Peter Banigo) who shares invaluable insights regarding the nuances of starting and sustaining a business without external funding. The guest…

  26. Building an Uncopyable Brand Experience (with Daniel Den)

    · 49 min · Episode 271

    The salient point of this podcast episode revolves around the profound significance of differentiation in business, articulated through the lens of the X Factor Effect methodology, co-created by our esteemed guest,…

  27. Overcoming Limiting Beliefs: Writing Your Book with Confidence (with Meg Calvin)

    · 42 min · Episode 270

    This podcast episode elucidates the transformative power of writing and publishing a book, particularly for coaches and business owners seeking to establish their authority and expand their reach. Our esteemed guest,…

  28. Masterminds, Money Mindset, and Manifestation. Oh My! (with Keri Lynn)

    · 42 min · Episode 269

    In this podcast episode, we engage in a profound discourse with Keri Lynn, a multifaceted podcaster and energetic coach, who elucidates the necessity of cultivating a holistic approach to personal development. Central…

  29. Wealth Creation Through Real Estate (with Patrick Francey)

    · 38 min · Episode 268

    The salient point of today’s discourse revolves around the assertion that there exists no unfavorable time to invest in real estate; rather, it is the strategy employed that dictates success amidst varying economic…

  30. Navigating Change: A Guide to Conscious Entrepreneurship (with Teresa McBratney)

    · 28 min · Episode 267

    In this enlightening discourse, we delve into the transformative journey of Teresa McBratney, a seasoned entrepreneur and spiritual business mentor, who underscores the paramount importance of authenticity in…

  31. Lessons Learned From Bootstrapping a Software and Event for Podcasters (with Pat Cheung)

    · 41 min · Episode 266

    The point of our discussion revolves around the evolution of Fanlist, previously known as Pod Inbox, and the strategic decisions that informed its transformation into a comprehensive platform for creators. In our…

  32. Taking Your Business from “Uh Oh” to “Ah Ha” (with William Holsten)

    · 33 min · Episode 265

    In this podcast, we engage in a profound discourse with William Holsten, an accomplished inventor and entrepreneur, who elucidates the pivotal lessons encapsulated in his book, "Uh Oh: Avoid Unintentional Blunders That…

  33. Use the Free Version of Software and Apps When Bootstrapping Your Business (with Elise Enriquez)

    · 13 min · Episode 264

    This episode of the Frugalpreneur podcast features insights from Elise, a seasoned coach who emphasizes the importance of bootstrapping in business, particularly in low-overhead industries like coaching. Elise shares…

  34. Bootstrapping a Movie Recommendation App (with Kyle Cords)

    · 11 min · Episode 263

    Kyle Cords, founder of Omlist, shares his journey of creating a unique movie recommendation app designed to save users time by providing personalized suggestions based on their preferences. Transitioning from a TV…

  35. Podcasting Meets Newsletters: A Winning Strategy for Creators

    · 30 min · Episode 262

    Arielle Nissenblatt, founder of the Earbuds Podcast Collective, shares her extensive experience in the podcasting and newsletter space, shedding light on the intersection of these two mediums. Starting her journey in…

  36. AI-Powered Podcasting: How to Streamline Your Workflow (with Nick Nahlbach)

    · 54 min · Episode 261

    Join Sarah St John and Nick Nahlbach as they dive into the transformative role of AI in the podcasting world, highlighting how tools like ChatGPT and Perplexity AI can significantly enhance content creation for…

  37. Surviving Survivor® and Making 6 Figures off a $9/mo Membership Program (with Liz Wilcox)

    · 46 min · Episode 260

    ℹ️ Introduction Welcome to another insightful episode of *Frugalpreneur* with your host, Sarah St. John. Today, we're excited to have Liz Wilcox back with us. Liz, known for her prowess in email marketing and her…

  38. Why I Host My Podcast on Captivate.fm

    · 4:42 · Episode 259

    Welcome back to another episode of Frugalpreneur, where we delve into the best tools and strategies for running a business on a tight budget. In this episode, we explore Captivate FM, a podcast platform designed to…

  39. Podcast Workflows with Joe Casabona (Amp My Pod Guest Expert Call)

    · 53 min · Episode 258

    💡 Guest bio Joe Casabona, a software engineer by training and a natural extrovert, has found his true calling in podcasting. With a mind that operates like a computer, Joe harnessed his unique skill set to carve out a…

  40. PR, Publicity, and Media Coverage for Entrepreneurs and Podcasters (with Mickie Kennedy)

    · 49 min · Episode 257

    💡 Guest bio Mickie Kennedy stumbled into the world of PR and marketing while finishing up a poetry degree 27 years ago. After realizing that waiting tables and writing poetry was not sustainable, he transitioned into…

  41. Avoiding Churning and Excelling in Outbound Prospecting (with Steve Wallace)

    · 8:17 · Episode 256

    Guest Bio Steve Wallace is a seasoned sales professional and Chief Revenue Officer at Maverick App. With a background in insurance sales and a knack for outbound prospecting, Steve has honed his skills in building a…

  42. From Classroom to Coaching: Bootstrapping a Parenting Business (with Marcus Higgs)

    · 9:38 · Episode 255

    💬 Show Notes Guest Bio Marcus Higgs is a former high school English teacher turned transformational coach. With a background in teaching across South Korea, Spain, Thailand, and Saudi Arabia, Marcus brings a wealth…

  43. Near Death Experiences and Neurodivergent Entrepreneurship (with Stuart Morris)

    · 33 min · Episode 254

    💬 Show Notes About Stuart Morris Stuart Morris is a neurodivergent serial entrepreneur, tech inventor, TEDx speaker, and the CEO of the world's leading celebrancy training business. Stuart's journey from a disruptive…

  44. How to Claim Up to $32k in Self-Employment Tax Credits (with Alisa Cook)

    · 8:10 · Episode 253

    Guest Bio A former educator and now entrepreneur, Alisa is on a mission to help self-employed individuals and small business owners unlock substantial financial relief through the Self-Employed Tax Credit (SETC)…

  45. From Savings to Success: Mastering Frugal Entrepreneurship (with Therese Nicklas)

    · 9:26 · Episode 252

    💡 Summary: Our guest, a seasoned entrepreneur with 20+ years of self-employment, shares invaluable lessons on financial planning and asset management, particularly for women business owners. Discover how they used…

  46. Cold Outbound Outreach, LinkedIn Automation, and Marketing Trends (with Justin Hanover)

    · 28 min · Episode 251

    About Justin Hanover From launching my own gym business at the age of 19 to scaling it into a thriving 6,000 square foot facility with over 300 active members and an accomplished team of 8 members, my journey in the…

  47. Podcast Post-Production Hacks: From DAWs to Descript (with Steve Stewart)

    · 58 min · Episode 250

    💬 Show Notes In this episode of the Frugalpreneur podcast, host Sarah St. John dives deep into the world of podcast post-production with special guests Steve Stewart and Lance. Together, they explore the nuances of…

  48. Podcast ROI: The 4 Part Framework (with Seth Silvers)

    · 54 min · Episode 249

    💬 Show Notes In this special episode of the Frugalpreneur podcast, host Sarah St. John shares an insightful guest expert talk from her Ampmypod community. This time, we welcome Seth Silvers, founder and lead…

  49. Guide to Building a Six-Figure Business Through Podcasts (with Kimberly Spencer)

    · 56 min · Episode 248

    Join me, Sarah St John, as I sit down with Kimberly Spencer, CEO of Communication Queens and founder of CrownYourself.com, to explore her remarkable entrepreneurial journey. From her early days running a Pilates studio…

  50. Acquisitions: The Secret Sauce to Growing Your Business Without Breaking the Bank (with Marty Fahncke)

    · 10 min · Episode 247

    Introduction In this episode of the Frugalpreneur Podcast, host Sarah St John interviews Marty Fahncke, a seasoned entrepreneur who specializes in bootstrapping businesses through strategic acquisitions. With 25 years…

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