Podcasts · BJJ Mental Models

Ep. 380: Women Grow Gyms, feat. Livia Giles

9 Mar 2026 · 1 h 02 min · Episode 380

This week, we're joined again by Livia Giles! In this episode, Livia explains why growing your gym's female membership isn't just the right thing to do, it's smart business. Livia shares what actually moves the needle on women's participation, the culture shifts that make women feel welcome, why intimidation kills retention before it starts, and how gym owners can practically double their potential clientele by taking women seriously. Follow Livia on Instagram: https://instagram.com/livia_giles Train with Livia at Absolute MMA in St. Kilda, Australia: https://absolutemma.com.au Learn online with Livia at SUBMETA (seriously, do it): https://submeta.io Mental models discussed in this episode:

• Psychological Safety https://bjjmentalmodels.com/psychological-safety

⬆️ LEVEL UP with BJJ Mental Models Premium! The world's LARGEST library of jiu-jitsu audio lessons, our complete podcast network, online coaching, and much more! Your first week is free: https://bjjmentalmodels.com Need more BJJ Mental Models? Get the legendary BJJMM newsletter: https://bjjmentalmodels.com/newsletter Learn more mental models in our online database: https://bjjmentalmodels.com/database Follow us on social: https://instagram.com/bjjmentalmodels https://threads.com/@bjjmentalmodels https://bjjmentalmodels.bsky.social https://youtube.com/@bjjmentalmodels Music by Enterprize: https://enterprize.bandcamp.com

Links in the notes 12

• https://instagram.com/livia_giles
• https://absolutemma.com.au/
• https://submeta.io/
• https://bjjmentalmodels.com/psychological-safety
• https://bjjmentalmodels.com/
• https://bjjmentalmodels.com/newsletter
• https://bjjmentalmodels.com/database
• https://instagram.com/bjjmentalmodels
• https://threads.com/@bjjmentalmodels
• https://bjjmentalmodels.bsky.social/
• https://youtube.com/@bjjmentalmodels
• https://enterprize.bandcamp.com/