The Panic: How Mobil Oil Changed Advertising Forever
· 33 min · S9 E1
Episode The Panic: How Mobil Oil Changed Advertising Forever
In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.
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