Podcasts · Den nya ekonomin

Världens lönsammaste monster

· 32 min

Episode Världens lönsammaste monster

0:00 32:10

På tre decennier har Pokémon gått från en helt ärligt ganska dålig idé om ett spel där man kan fånga insekter till ett multinationellt medievarumärke som dragit in tusen miljarder. Hur gick det till?

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