Podcasts · AviaDev Insight Africa
Do you know the true value of a new or existing Air Route?
· 36 min · S1 E391
Episode Do you know the true value of a new or existing Air Route?
Quantifying the Value of Air Connectivity for destinations.
How can destinations make a stronger case for new air routes - and protect the ones they already have?
In this episode, host Jon Howell speaks with economist and tourism development advisor Martin Jansen van Vuuren about an independent impact report designed to quantify the value of air connectivity for destinations and stakeholders.
They explore why route development is a shared effort among airports, tourism boards, governments, and airlines; how independent data can help align stakeholders; and how to measure routes' economic impact through visitor numbers, visitor spend, jobs, GDP, and government revenue.
Chapters:
00:00 Why this route development report exists
03:21 Africa's connectivity gap—and why it matters now
07:41 How bias can shape in-house route cases
11:51 What an economic impact report measures
15:43 Making the case for existing routes
21:27 Cape Town case study: business links and route potential
26:41 Who can commission a report
29:08 Data requirements and typical turnaround
31:58 Transparent methods for comparing routes
34:16 Final thoughts on protecting and growing air connectivity
Find out more about the report:
CONNECT WITH MARTIN: martin@futureneeradvisors.com or on Linkedin:
#Africa #AviaDev #Aviation #RouteDevelopment
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