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Entrepreneur: Two African American Men launch a gourmet Popcorn Company with flavors like Crab Legs, Banana Puddin', Red Velvet Cheesecake by Popcorn Remix, Greg Bowman and Ryan Richmond.
· 28 min
Episode Entrepreneur: Two African American Men launch a gourmet Popcorn Company with flavors like Crab Legs, Banana Puddin', Red Velvet Cheesecake by Popcorn Remix, Greg Bowman and Ryan Richmond.
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Two-time Emmy and Three-time NAACP Image Award-winning TV Executive Producer Rushion McDonald interviews Greg Bowman and Ryan Richmond.
Co-owners of Popcorn Remix, a gourmet popcorn company based in Conyers, Georgia. The conversation explores their entrepreneurial journey, rapid business growth, community involvement, unique branding strategy, and the mindset that helped turn a simple idea into a thriving business.
Purpose of the Interview
The interview serves several purposes:
• To share the entrepreneurial story behind Popcorn Remix. • To inspire aspiring business owners to pursue their ideas. • To demonstrate the value of partnerships, relationships, and community support. • To highlight innovative fundraising opportunities for schools, nonprofits, and youth organizations. • To showcase how creativity and personality can differentiate a company in a crowded marketplace.
As Rushion noted, the interview is ultimately about "following your dream," building the right support system, and believing in your vision.
Key Takeaways 1. Great Businesses Can Start from Unexpected Moments
Ryan Richmond's idea for Popcorn Remix was born after being snowed into a popcorn shop while attending his grandfather's funeral in Peoria, Illinois. What began as curiosity turned into a business opportunity.
Lesson: Opportunities often appear in unexpected places if you're paying attention.
2. Strong Partnerships Matter
Ryan credited Greg Bowman and his wife, Kenyatta Richmond, as critical partners in building the business.
• His wife helped develop the brand name "Popcorn Remix." • Greg brought industry relationships, marketing expertise, and business development support. • Their collective effort accelerated growth.
Lesson: Success is rarely achieved alone.
3. Differentiation Creates Demand
Instead of offering traditional popcorn flavors alone, Popcorn Remix introduced bold flavors such as:
• Hot Wing & Lemon Pepper • Jerk Chicken • King Crab Legs • Jambalaya • Banana Pudding • Cookies & Cream • Birthday Cake • Loaded Baked Potato
Their philosophy is simple:
Don't just sell popcorn. Remix it.
Lesson: Innovation and creativity can transform an ordinary product into a memorable brand.
4. Personality is Part of the Brand
Throughout the interview, Greg and Ryan's humor, authenticity, and charisma were on full display.
Rushion repeatedly noted that people are drawn not only to their product but also to who they are.
Lesson: Customers buy into people and stories as much as products.
5. Giving Back Was Built into the Business Model
From the beginning, Popcorn Remix incorporated fundraising as a core part of its mission.
Their fundraising program:
• Returns 50% of proceeds to participating organizations. • Helps schools, athletic teams, youth programs, and nonprofits. • Requires no upfront investment from participating groups.
Lesson: Businesses can create community impact while generating revenue.
6. Humble Beginnings Can Fuel Purpose
Ryan openly shared growing up with a single mother, relying on food stamps and food banks.
These experiences shaped his desire to help others and create opportunities for underserved communities.
Lesson: Adversity can become motivation rather than limitation.
7. Relationships Create Opportunities
The owners emphasized that many of their opportunities came from people who believed in them and honored their commitments.
They secured partnerships and venue placements because decision-makers trusted them and…
Links in the notes 4
Transcript
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