Podcasts · The Game with Alex Hormozi

How to Price a Service Business So It Actually Makes Money | Ep 1002

25 Sep 2026 · 29 min · Explicit

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Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions.

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Links in the notes 7

• https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
• https://www.acquisition.com/o-vegas
• https://shop.acquisition.com/pages/100m-book-bundle
• https://www.youtube.com/@AlexHormozi/featured
• https://www.acquisition.com/
• https://www.skool.com/hormozi
• https://www.acquisition.com/training