Podcasts · The Game with Alex Hormozi
The Bouquet Theory of Building a Brand From Zero | Ep 974
· 16 min · Episode 981 · Explicit
Episode The Bouquet Theory of Building a Brand From Zero | Ep 974
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Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.
In this episode
00:00 Branding as a deliberate pairing of things
03:44 How to recover from bad pairings
05:29 Offering great products to reinforce great branding
07:35 The 3 metrics that measure brand strength
12:01 Tradeoffs can happen when you expand your audience
13:42 How Alex intentionally built his brand
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Links in the notes 11
- https://www.acquisition.com/o-vegas
- https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
- https://www.skool.com/hormozi
- https://www.acquisition.com/training
- https://shop.acquisition.com/pages/100m-book-bundle
- https://www.linkedin.com/in/alexhormozi/
- https://www.instagram.com/hormozi/?hl=en
- https://www.facebook.com/alex.hormozi
- https://www.youtube.com/c/AlexHormozi
- https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ
- https://www.acquisition.com/
Transcript
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