Podcasts · The Game with Alex Hormozi
How to Create Content That Leads to Buyers | Ep 983
· 10 min · Explicit
Episode How to Create Content That Leads to Buyers | Ep 983
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Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.
In this episode
00:00 The disconnect between reach and revenue
02:00 Testing top-of-funnel vs. revenue-generating content
06:18 Why algorithm signals are misleading
07:19 How to create “vertical value” content
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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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Transcript
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