The Two Changes That Grew This Business 44% in One Year | Ep 966

30 Apr 2026 · 24 min · Episode 973 · Explicit

Episode The Two Changes That Grew This Business 44% in One Year | Ep 966

0:00 24:09

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model.

In this episode

00:00 Introduction to Luis’s railing e-commerce business

02:42 Live Google ad account review

05:36 Optimize for DIY and custom orders

07:26 One-step sales funnel and closing calls

10:40 VSL structure and hook ideas

15:09 Email nurture framework and custom orders funnel

21:55 One-year results recap and key takeaways

More Value:

Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Free Books and Video Courses: https://www.acquisition.com/training

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Follow Alex Hormozi’s Socials:

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Links in the notes 11

Transcript

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.