Podcasts · 2Bobs—with David C. Baker and Blair Enns
The Waterfall of Differentiation
· 27 min · Episode 217
Episode The Waterfall of Differentiation
0:00
27:21
When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).
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