Podcasts · 2Bobs—with David C. Baker and Blair Enns
Reverse Trojan Horse Syndrome
· 32 min · Episode 158
Episode Reverse Trojan Horse Syndrome
0:00
31:32
Blair is confused by David's mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.
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